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The Verge
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Amazon tests renaming Echo smart displays to Alexa
- Amazon is testing renaming its Echo smart speakers and smart displays to Alexa.
- Images show Echo Show 5 as Alexa Show 5, with new branding for other Alexa smart displays.
- Amazon claims it is experimenting with product discovery and not indicating a name change.
- The potential rebranding may be influenced by the popularity of its voice assistant, Alexa.
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