<ul><li>Amazon Prime Video has introduced ads in India, deviating from its previous ad-free model.</li><li>Users will now experience 'minimal ads' that cannot be skipped on Prime Video.</li><li>Amazon plans to charge an additional fee for an ad-free viewing experience.</li><li>The move towards AVOD (ad-supported video on demand) aligns with changing viewer preferences.</li><li>Amazon aims to cater to the majority of Indian users who consume free, ad-supported content.</li><li>The shift to ad-supported models helps fund content creation while keeping subscription rates low.</li><li>Amazon's strategic shift to AVOD represents a hybrid model at the master brand level.</li><li>Amazon has a strong data environment that enables hyper-targeted ad placements.</li><li>The introduction of 'minimal ads' creates a new revenue stream for Amazon without legal complications.</li><li>Experts believe Amazon's ad revenue success will depend on specialized ad products and engagement with users.</li></ul>

Amazon Thinks It’s Prime Time For Ads; Will Brands Tune In?

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