<ul data-eligibleForWebStory="true">Amazon India to invest $233 million in enhancing logistics and operations infrastructure to accelerate delivery speeds and service reliability.The investment aims to fortify fulfilment, sortation, and last-mile delivery capabilities in urban markets.This move comes amid increased competition and a slowdown in India's digital retail sector.Abhinav Singh, VP-Operations at Amazon India and Australia, highlighted the commitment to expanding and upgrading operations.Amazon recently piloted its 10-minute delivery service 'Now' in Bengaluru and plans to expand to Delhi-NCR and Mumbai.India's e-tail market growth decelerated to 10–12% in 2024, down from over 20% in previous years.Amazon India reported a 14% increase in operating revenue in fiscal year 2024, reaching Rs 25,406 crore.Investments extend to technology enhancements, workforce initiatives, and employee welfare programs.The company is focused on improving delivery personnel app transparency, navigation efficiency, and employee welfare like promoting helmet usage.Programs such as 'Samridhi,' 'Ashray,' and 'Sushruta' aim to provide financial assistance, rest points, and healthcare support.A health check-up campaign is expected to benefit 80,000 delivery associates by year-end.