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Amazon Unveils Alexa+, Powered by Generative A.I.

  • Amazon unveils Alexa+, a new brain powered by generative artificial intelligence.
  • Alexa+ is set to make the virtual assistant more conversational and helpful in various tasks.
  • Alexa+ will cost $19.99 a month or be included for Amazon Prime members.
  • The update is Amazon's biggest bet on becoming a force in consumer A.I.

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