<ul><li>Amazon unveiled a new version of Alexa called Alexa+ with generative AI features.</li><li>Early Alexa+ access will start rolling out to eligible customers in late March.</li><li>Alexa+ will be available at no additional charge to Prime subscribers, but others will need to pay $20/month to use it.</li><li>Alexa+ offers advanced natural language understanding, control of multiple smart home appliances, and context across devices.</li></ul>

Amazon unveils Alexa+ with generative AI features and a $20 price tag

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