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Amazon unveils new packaging for its devices, reducing the use of plastic, ink and bleach

  • Amazon has unveiled new packaging for its devices, aiming to reduce plastic, ink, and bleach usage.
  • The packaging for Echo, Kindle, and Fire TV products features a brown kraft box design, with no plastic wrapping on the outside and inside.
  • It introduces 30% more recycled fiber content, 60% less ink, and uses water-based coating instead of laminations.
  • Amazon has also made shipping more compact and uses ocean shipping to lower emissions.

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