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Amazon, Walmart Join the Crypto Race—Will They Lead the Next Bull Run?
- Amazon and Walmart are reportedly exploring the launch of their own USD-backed stablecoins in the crypto market.
- This move could enhance investor confidence and bring fresh capital into the market.
- Stablecoins are digital assets tied to fiat currencies like the U.S. dollar, enabling faster and cheaper transactions without traditional financial intermediaries.
- By introducing stablecoins, Amazon and Walmart aim to streamline payments, reduce credit card processing fees, and enable instant transfers for suppliers and customers.
- Walmart previously filed a patent for a digital currency known as 'Walmart Coin', while Amazon is reportedly considering XRP payments on its platform, showing growing interest in blockchain payments.
- Companies like Shopify are already accepting stablecoins, while Airbnb, Apple, and others are exploring similar integrations with crypto firms.
- Public skepticism remains high post the 2022 collapse of algorithmic stablecoins like TerraUSD, necessitating robust and transparent governance for stablecoins issued by major corporations.
- The GENIUS Act, a bipartisan bill introduced in 2025, aims to establish a federal framework for payment stablecoins, requiring 100% reserve backing and annual external audits for issuers over $50 billion in market cap.
- This bill could reshape consumer finance and potentially trigger a significant crypto bull run if companies launch stablecoins under the regulatory environment it establishes.
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