Amazon has unveiled Alexa+ with enhanced conversational, smart, and personalized features, including generative AI for real-time responses.
Alexa+ uses advanced language models like Nova and Claude to improve accuracy and natural conversation flow.
The new feature of remembering user preferences aims to cut down frustrations such as misplays and playlist issues.
With agentic capabilities, Alexa+ can independently browse the web, schedule tasks, and notify users, reducing manual intervention.
Smart home integration allows Alexa+ to recognize specific room commands and control devices without additional clarification.
Alexa+ offers personalized assistance, manages room-specific commands, and can seamlessly move music between speakers.
The service is priced at $19.99 per month, with Amazon Prime members eligible for a free subscription, launching initially in the US.
Early access will focus on select Echo Show models, with wider availability planned in the upcoming months.
While Alexa+ shows promise in personalized assistance and smart home controls, relying on AI for important decisions may require further evaluation.
Room-specific commands, playlist memory, and smart home features position Alexa+ as a potential game-changer, pending user feedback during the early access phase.