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Amazon's 'Buy for Me' AI will purchase stuff from third-party websites

  • Amazon has started testing an AI-powered feature called 'Buy for Me' that allows the platform to make purchases for customers from other websites.
  • The feature is accessible within the Amazon app under the 'Shop brand sites directly' section when searching for a specific brand's item.
  • Using agentic AI, Amazon will purchase the desired item from the brand's website on behalf of the customer.
  • The feature is currently in beta, available to a subset of US customers on the iOS and Amazon apps, with limited brand stores and products.

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