<ul><li>Jeff Bezos, the CEO of Amazon, paid nearly $1 billion for the creative rights to James Bond.</li><li>Amazon acquired creative control over the Bond franchise, enabling expansion through spinoff movies and TV series.</li><li>Initially, the Bond producers, Barbara Broccoli and Michael G. Wilson, stood in the way of Amazon's IP takeover.</li><li>Bezos was offended by Broccoli's comments and insisted on obtaining the creative control, leading to a joint venture with Broccoli and Wilson.</li></ul>

Amazon’s Jeff Bezos paid nearly $1 billion for creative rights to James Bond

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