<ul><li>Amazon is introducing a new AI feature to enhance shopping personalization for customers.</li><li>The feature utilizes large language models (LLMs) to match individual preferences and provide more relevant product information.</li><li>Customers will receive personalized recommendations based on specific details of their searches and purchase history.</li><li>Amazon plans to expand the customization to pull data from sources like Gmail and YouTube Music in the future.</li></ul>

Amazon's new AI feature might be your secret weapon for winning at Prime Day

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