<ul><li>Amazon has introduced AI Shopping Guides that employ generative AI models to provide personalized product recommendations and information.</li><li>The AI guides analyze product data and reviews to curate descriptions, comparisons, and recommendations.</li><li>The AI Shopping Guides stay up-to-date with new products and changes in the existing ones.</li><li>The guides work in conjunction with the Rufus AI chatbot to enhance the shopping experience further.</li></ul>

Amazon's new AI guides know what you want to buy before you do

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