<ul><li>Amazon has announced Alexa+, a next-generation personal assistant powered by Anthropic Claude, which will be available for free to Prime members.</li><li>Alexa+ is more conversational, smarter, personalised, and helps you get things done.</li><li>It can understand and respond naturally to users, take action on behalf of users, and control smart home devices, book reservations, manage music libraries, order groceries, and track ticket sales.</li><li>Alexa+ introduces agentic capabilities, allowing it to complete tasks independently and remember user preferences for more personalized recommendations and actions.</li></ul>

Amazon’s New Alexa+ Knows What You Want Before You Do

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