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Amazon's Prime Day will be twice as long this year as tariffs push shoppers to look for deals
- Amazon's Prime Day for this year is scheduled for July 8 to 11, lasting for four days, twice as long as last year's event.
- This elongated period comes as shoppers are seeking deals to counter tariff-related price increases.
- The sale will offer discounts on various products including school supplies, electronics, and snacks.
- Deals on specific brands will be unveiled daily at midnight Pacific time, with new offers appearing every five minutes during select periods.
- Consumers, concerned about potential tariff impacts, have become more deal-focused.
- Many have resorted to dollar stores and stocked up on goods likely to be affected by tariffs.
- President Trump's 90-day tariff pause is set to expire the same week as this year's Prime Day.
- Multiple companies have indicated plans to raise prices due to tariffs.
- Prime Day aims to boost Prime memberships and retain customers within the Amazon ecosystem.
- Amazon introduced the first Prime Day in 2015 as a single-day event which has since been extended.
- Competitors like Walmart and Target have launched their own sales around Prime Day.
- In previous years, Amazon offered discounts during October's Prime Big Deal Days.
- The promotions encompassed seasonal items like chainsaws and camping gear.
- The extended Prime Day is part of Amazon's strategy to drive sales and customer loyalty.
- Amazon plans to release new deals frequently during Prime Day to keep shoppers engaged.
- The event gives Amazon an opportunity to showcase its diverse product range and attract more customers.
- Prime Day's growing popularity has led to increased competition from other retailers during this period.
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