Amazon's 10-minute delivery service, Amazon Now, has launched in Delhi at select pin codes following its announcement in December 2024 in Bengaluru.
The service is currently in beta for select customers in Delhi and Bengaluru, with plans to expand to other regions based on initial feedback.
Amazon Now focuses on daily essentials like groceries and personal care products with incentives like cashback and free deliveries for select order amounts.
The Quick Commerce market in India is heating up with competitors like Blinkit, Swiggy, and Flipkart joining in to cater to rising demand for faster deliveries.