<ul data-eligibleForWebStory="false"><li>Amazon introduced Rufus, an AI chatbot last year, aimed at aiding users in shopping by answering product-related questions and making recommendations.</li><li>As Amazon's Prime Day approaches, users are revisiting Rufus to assess its current performance and improvements over the past year.</li><li>Users have noted improvements in Rufus' functionality, although some limitations persist, such as providing product names without clickable links for further exploration.</li><li>While Rufus may have enhanced Amazon's profits indirectly, some users have encountered instances of inaccurate or incomplete responses, indicating room for further development.</li></ul>

Amazon's Rufus AI is a year old as Prime Day is here. So it's time to ask: Is it any good?

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