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Amazon's secret 'Bend the Curve' project purges billions of product listings from the Everything Store
- Amazon's 'Bend the Curve' program removes 'unproductive' product listings from its online marketplace to clean up inactive or poor-selling items, while still growing product selection.
- Through the initiative, Amazon planned to remove at least 24 billion ASINs from its marketplace, aiming to reduce active ASINs to less than 50 billion by 2024.
- Led by CEO Andy Jassy, the cost-cutting strategy helps control cloud costs by eliminating billions of product listings considered 'unproductive.'
- Despite being known as 'The Everything Store,' Amazon is focusing on streamlining its catalog by removing low-performing or inaccurate listings.
- The balance between vast selection and a clutter-free catalog is a challenge, with the 'Bend the Curve' project causing internal debate at Amazon.
- The initiative aims to refine, not restrict, product selection by phasing out items that do not meet standards or are outdated.
- Amazon's spokesperson clarified that the goal is to expand active product listings while cleaning up data, excluding unhelpful or inaccurate listings.
- Amazon's drive for a limitless product selection has led to challenges like counterfeit goods, expired items, and non-compliant products, prompting actions such as tackling counterfeit goods and implementing control measures.
- By saving over $22 million in AWS server costs in 2024 and projecting $36 million in cost avoidance in 2025, 'Bend the Curve' is seen as a cost-saving measure for Amazon's retail business.
- The program's cost-cutting strategy has generated savings in server costs, and Amazon is focusing on clearer policy enforcement and communication to prevent misunderstandings among sellers.
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