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Amazon’s subscription-based Alexa+ looks highly capable—and questionable

  • Amazon is rolling out its more capable version of Alexa, called Alexa+.
  • The new version will be available for free to US Prime members and $20 per month for non-Prime subscribers.
  • Alexa+ is expected to help Amazon's voice assistant business become profitable.
  • The new generative AI chatbots pose a challenge to traditional voice assistants like Alexa.

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