AMC Networks has partnered with AI company Runway to generate marketing images and pre-visualize projects before production.
While AMC is not planning to include AI-generated imagery in its shows yet, it aims to use AI-generated images to promote shows and films more effectively.
AMC is seeking to reduce production and marketing costs without compromising quality by leveraging Runway's AI technology.
Runway reportedly trained its AI models on YouTube videos and pirated versions of copyrighted movies, but it is unclear if AMC has allowed its content for such training.