AMD introduced the AM4 socket with its Ryzen processors in 2017, promising longevity and upgradeability for gamers.
AM4 became AMD's flagship socket for over half a decade, with planned support until 2028 even with the introduction of AM5.
By maintaining socket longevity, AMD aims to minimize the burden on consumers and encourage CPU upgrades without requiring a new motherboard.
This strategy also benefits motherboard partners by allowing them to focus on cost reduction and design refinement within established parameters.
While keeping the same socket for multiple generations poses engineering challenges, it leads to better product innovations according to AMD's Sourabh Dhir.
AMD plans its socket transitions based on technological advancements like memory ecosystem development and PCIe generation support.
AM4 support continues alongside new CPU launches, catering to different market price bands and providing upgrade paths within existing infrastructure.
Maintaining AM4 does not necessarily cannibalize AM5 sales but offers value-conscious users incremental upgrade options, respecting their budgets.
The emphasis on socket longevity sets AMD apart and reflects their commitment to innovation within constraints for the benefit of consumers.
Long-lasting sockets simplify and reduce upgrade costs for users, contributing to AMD's success and customer satisfaction.