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American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war
- Backlash to tariffs and US policies is affecting some American brands like Coke and Jim Beam abroad.
- Some consumers are avoiding products like Coca-Cola and Jim Beam due to their US ties.
- Not all American brands abroad have been impacted to the same extent by the backlash.
- Some consumers are shifting towards local brands instead of buying American products.
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