Due to disruptions in global supply chains during the COVID pandemic, car prices have skyrocketed, leading to paying over MSRP becoming common.
New car average transaction prices are around $10,000 higher than pre-pandemic levels, with Ford's average transaction price soaring to $54,082.
Used car prices also saw a significant increase by 32% compared to 2019, with consistent rate increases contributing to high payments.
Interest rates for auto loans have been rising, with rates in some areas reaching as high as 8.78% for new cars and well into double digits for used cars.
Despite high prices indicating a potential slowdown, data shows an increasing demand for expensive vehicles priced at $100,000 or more.
The imposition of tariffs and economic uncertainty may further impact car sales in 2025, potentially making vehicles even more expensive.
Consumers are facing affordability challenges, leading to overextending on car payments, with car repossessions reaching levels not seen since 2009.
With prices continuing to rise and potential economic challenges ahead, the future of the automotive industry remains uncertain.