<ul><li>Amid the rush of its ongoing Great Indian Festival, Amazon India has launched a digital campaign to combat cyber frauds and scams.</li><li>The campaign, named #AapkeHittMeJaari, educates users on safe online transactions, phishing scams, OTP frauds, lottery cons, and hiring rackets.</li><li>The campaign includes YouTube Shorts videos that highlight different scams, while providing tips on protecting personal information and identifying impersonators.</li><li>In addition to the campaign, Amazon India has introduced a generative AI-powered chatbot, Rufus, to enhance customer experience during the festive sale.</li></ul>

Amid Festive Rush, Amazon India Launches Drive To Combat Cyber Fraud

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