<ul data-eligibleForWebStory="false"><li>Amplitude Inc. has acquired Kraftful Inc., a 'Voice of Customer' startup, for an undisclosed price.</li><li>Kraftful offers a platform using AI to understand and act on user feedback at scale from various channels like app store reviews, customer support tickets, etc., enabling teams to build what users need efficiently.</li><li>Kraftful translates qualitative feedback into structured insights using AI, offering ways to analyze trends, complaints, sentiment, and feature requests with high accuracy.</li><li>Amplitude plans to integrate Kraftful's capabilities to better analyze customer feedback, turning it into improved products; the Kraftful team will join Amplitude to embed Voice of Customer capabilities into its platform.</li></ul>

Amplitude acquires Kraftful to enhance ‘Voice of Customer’ insights

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