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Amul’s Bold Expansion into Europe After US Success

  • Amul, the Indian dairy giant, is set to enter the European market after its successful entry into the US.
  • Amul's focus on high-quality, organic products and its cooperative model give it an edge in the competitive European dairy market.
  • With a strong supply chain and a turnover of ₹80,000 crore, Amul is well-positioned for international expansion.
  • Amul's European venture aims to showcase India's dairy prowess and tap into consumer consciousness for sustainable and health-conscious choices.

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