An influencer's clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.

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Madeleine White faced backlash when her pajama brand See You Tomorrow launched with higher pricing and low-quality materials.
She immediately acted on the complaints and took the site down before relaunching the brand 7 months later with better materials and lower prices.
White learned that listening and responding to feedback is essential in building back trust with her audience.
Her goal was to create a brand that her followers could resonate with, and she realized that her initial launch fell short.
She was glad that she took the leap of faith and decided to trust her instincts and create the product she wanted.
White spent a lot of money finding new manufacturers and financing the entire venture herself.
She believes that influencers are held to a high standard but sees that as a good thing because it makes the brand better.
White wants to repair her relationship with her supporters and has learned not to put her name on anything until she's 100% happy with it.
She emphasized that it's vital to do things right and that trust is everything.
White's transparency and her willingness to listen to her audience's concerns have paid off with fans applauding her for the relaunch.

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