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An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92
- Meta launched its text platform Threads as a stand-alone app in 2023.
- An internal Meta deck reveals the company's original plans for its text-based platform Threads.
- Threads' initial goal was to 'build the most engaging online space for public conversation.'
- The launch strategy for Threads, code-named Project 92, included using Instagram as a funnel for sign-ups.
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