<ul><li>Nvidia's Jamie Allan shared insights on how CMOs are leveraging AI in marketing strategies.</li><li>AI tools help marketers utilize data for campaign optimization and result measurement.</li><li>Brands like Delta and Mars are embracing AI technologies like digital twins and spiking neural networks.</li><li>Delta used the Alembic AI platform to attribute $30 million in cash sales to Olympics sponsorship.</li><li>Marketers are creating 'digital twins' to predict consumer behavior and improve design.</li><li>AI tools like Nvidia's Omniverse are being used for faster and cheaper product imagery production.</li><li>AI is breaking down silos within businesses by creating a common language for different departments.</li><li>Companies like Mars Wrigley are using AI to unify data sets and develop new product concepts.</li><li>Generative AI is accelerating advertising production, allowing for quick ad iterations targeted at specific audiences.</li><li>Forever 21 saw a 66% higher ROI by using Monks.Flow AI tech and Meta's Advantage+ for ad creation.</li></ul>

An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets

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