Anagram has raised $10 million in Series A funding led by Madrona, with participation from General Catalyst, Bloomberg Beta, Operator Partners, and Secure Octane.
The company offers a human-driven security platform that focuses on embedding security into everyday employee behavior through microlearning and real-time security nudges.
Anagram targets the security awareness and human risk management market, primarily serving larger enterprise companies in industries like finance, healthcare, and technology.
Their business model is based on a SaaS subscription, with pricing scaled according to the number of users and customization needed.
The funding process was relatively quick for Anagram due to strong early traction and a shared vision with investors on human-driven security.
Challenges during the fundraising included convincing investors that security awareness is a solvable problem and not just a checkbox.
Investors were attracted by Anagram's real traction with Fortune 500 companies, measurable impact in reducing security incidents, and addressing an underserved market.
In the next six months, Anagram aims to advance its AI-driven personalization engine and launch its first AI-powered security agent for real-time security nudges.
For companies in New York without fresh capital, the advice is to focus on efficiency, customer retention, revenue-generating initiatives, and building strong relationships.
Anagram's CEO's favorite restaurant in the city is Mr Chow on 57th Street.