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‘Animal Company’ Breaks 1 Million Monthly Users, Passes ‘Gorilla Tag’ as Quest’s Top-earner This Week
- Animal Company, a free-to-play early access game on Quest, has become the top-earning game this week, surpassing long-time viral hit Gorilla Tag.
- The game has already become profitable and boasts over one million monthly active users, solidifying its position as a prominent F2P game in VR.
- Inspired by games like Gorilla Tag and Lethal Company, Animal Company incorporates elements of both, offering exploration, loot collection, monsters, and traps.
- The success of Animal Company is attributed to new content updates, a rise in Quest 3 owners, and a winter update that introduced fresh gameplay elements.
- The game relies on in-app purchases for revenue, including cosmetic items and in-world currency called Company Coins.
- With a focus on community-driven gameplay and familiar movement mechanics, Animal Company has gained popularity through platforms like TikTok and YouTube.
- The studio has prioritized relationships with creators for organic success rather than relying on paid promotions, fostering engagement and growth in its community.
- The game's growth aligns with the increasing popularity of F2P content on the Quest platform and reflects a shift towards social engagement in VR gaming.
- Animal Company's rapid expansion signals a new era for VR multiplayer games, emphasizing social-driven experiences over traditional marketing strategies.
- While its long-term success compared to Gorilla Tag remains to be seen, Animal Company's substantial growth underscores its potential as a leading player in the VR gaming landscape.
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