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VentureBeat
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Anthropic just launched a $200 version of Claude AI — here’s what you get for the premium price
- Anthropic launched a new high-end subscription tier for its Claude chatbot, challenging OpenAI's premium offerings.
- The 'Max' plan offers professionals two pricing options: $100 per month for five times the usage of the $20 Pro plan, or $200 per month for twenty times the usage.
- Anthropic understands the evolving AI landscape, with users now viewing Claude as a constant collaborator.
- The new tiered pricing approach caters to varying usage needs, from regular users to those relying heavily on AI throughout their workday.
- AI companies like Anthropic are seeking sustainable business models to cover the high costs of developing and running powerful AI models.
- The tiered pricing strategy reflects the stratification of AI markets into distinct segments with different usage patterns and willingness to pay.
- The Max plan fills the gap for small teams and departments, offering a 'missing middle' solution between individual subscriptions and enterprise contracts.
- Subscribers of the $200 Max plan will have access to upcoming features before other users, including the voice mode expected to launch soon.
- Anthropic's premium pricing strategy combines higher capacity with innovation privileges, similar to established companies like Tesla.
- The introduction of the new tier follows the release of Claude 3.7 Sonnet, Anthropic's most intelligent and reasoning model to date.
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