Rising anti-American sentiment in Europe due to Trump's policies has led to a shift in consumer behavior and attitudes toward US goods.
European consumers are irked by Trump's threats of imposing tariffs, seizing territories, and his handling of the war in Ukraine.
Boycott campaigns against US products have gained traction, with Facebook groups attracting thousands of followers in Denmark and Sweden.
Many Europeans are refraining from buying American products as a form of political protest, affecting companies like Tesla and leading to sales drops.
Danish grocery group Salling Group started labeling products from European companies in response to consumer preferences.
US companies are wary of potential business risks from growing discontent and boycotts in Europe.
Some European companies, like Groupe Roy Energie SAS in France, are opting for European models over Tesla cars despite higher costs.
Individual consumers and companies in Europe are taking stands against US products, such as Haltbakk Bunkers AS in Norway refusing to sell fuel to US forces.
The anti-American sentiment in Europe is driven by concerns about democracy and political actions, with a call for social impact through consumer behavior.
The shift in consumer behavior may take time to impact European retail earnings, according to analysts.