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Bloomberg Quint

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Anti-American Sentiment Rises In Europe As Trump Fuels Anger

  • Rising anti-American sentiment in Europe due to Trump's policies has led to a shift in consumer behavior and attitudes toward US goods.
  • European consumers are irked by Trump's threats of imposing tariffs, seizing territories, and his handling of the war in Ukraine.
  • Boycott campaigns against US products have gained traction, with Facebook groups attracting thousands of followers in Denmark and Sweden.
  • Many Europeans are refraining from buying American products as a form of political protest, affecting companies like Tesla and leading to sales drops.
  • Danish grocery group Salling Group started labeling products from European companies in response to consumer preferences.
  • US companies are wary of potential business risks from growing discontent and boycotts in Europe.
  • Some European companies, like Groupe Roy Energie SAS in France, are opting for European models over Tesla cars despite higher costs.
  • Individual consumers and companies in Europe are taking stands against US products, such as Haltbakk Bunkers AS in Norway refusing to sell fuel to US forces.
  • The anti-American sentiment in Europe is driven by concerns about democracy and political actions, with a call for social impact through consumer behavior.
  • The shift in consumer behavior may take time to impact European retail earnings, according to analysts.

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