Anup Raja Sarabu is a prominent figure in digital commerce and enterprise systems integration, with over 17 years of experience in leading telecom and technology firms.
Anup has excelled in product strategy, digital transformation, and AI-led innovation, with a strong foundation in software engineering and systems design from Kakatiya Institute of Technology and Science.
His achievements include transitioning T-Mobile's cart platform to a distributed commerce stack, improving latency and concurrency, as well as enhancing personalization through AI-driven recommendation systems.
Anup is currently pioneering asynchronous commerce at T-Mobile, introducing innovative shopping experiences like Buy Online While In Store (BOWIS) to improve store efficiency and user empowerment.