Apex partnered with Google Cloud to launch Apex Ascend, a cloud-native custodial and trading platform.With real-time data and analytics, Apex Ascend offers modern capabilities for investment firms.Apex's multi-year strategic partnership with Google Cloud aims to modernize capital markets technology.Apex Ascend, introduced in January 2024, is the first cloud-native investment infrastructure built on Google Cloud.Ascend features real-time ledger, account opening, data analytics, and automations for clients.The collaboration focuses on scalability, security, and innovation in financial infrastructure.By leveraging Google Cloud services like AlloyDB, BigQuery, and Vertex AI, Apex enhances Ascend's offerings.Apex Ascend's advanced analytics, custody, and trading technology cater to global financial services clients.Developer APIs and Ask Ascend feature enable rapid onboarding and streamlined operations for users.Ascend is set to revolutionize wealth management by setting new standards in infrastructure and innovation.