Apple released a promotional video showcasing the Vision Pro headset's ability to capture and relive memories, featuring parents recording their newborn son and editing the footage into a home video.
The video was themed for Mother’s Day and produced by Apple’s ad agency, TBWA/Media Arts Lab.
Apple's silicon design team is developing advanced chips for upcoming devices, including smart glasses and enhanced Macs.
Eddy Cue, Apple’s senior VP of Services, reported a decline in Safari searches attributed to users shifting toward AI. Seth Rogen revealed that Apple pushed for a cameo appearance in his Apple TV+ series.