Investors in Apple and Google are concerned about the rising popularity of AI-based search, particularly ChatGPT, as reported by Seeking Alpha.
An Apple executive disclosed that searches originating from Google's search engine in Apple's Safari browser dropped for the first time last month, attributed to the growth of AI-based search options like OpenAI’s ChatGPT.
Apple is contemplating integrating AI search engines such as Perplexity into Safari, challenging Google's dominance fostered by a revenue-sharing partnership.
Analysts believe the shift to AI-powered search could pose a threat to both Google and Apple, impacting their market positions and revenue streams.