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Apple and Meta both interested in buying Perplexity AI: Report

  • Apple and Meta are reportedly interested in acquiring AI startup Perplexity AI, as per news reports.
  • Perplexity AI has not officially stated it is for sale, and there are no confirmations of acquisition talks with Apple or Meta.
  • Meta had reportedly approached Perplexity before investing in Scale AI.
  • Apple is also said to have the AI startup on its radar for a potential acquisition.
  • The buzz in the industry suggests that both companies are looking to enhance their AI tools through this possible acquisition.
  • Perplexity AI, backed by Amazon and Nvidia, offers an AI-powered search engine and a voice assistant that can generate AI videos from text prompts.
  • Unlike traditional search engines, Perplexity provides conversational and well-cited responses, along with source-backed answers and related topic suggestions.
  • The startup is also developing tools similar to ChatGPT and Gemini, attracting the attention of giants like Meta and Apple.
  • Perplexity AI, founded in 2022, by Aravind Srinivas and others in San Francisco, values at $18 billion currently.
  • The startup's strength lies in offering varied large language models (LLMs) and its own LLM named Sonar, enabling rapid feature development and gaining popularity.
  • With around 15 million users as of mid-2024, Perplexity AI is considered a potential rival to Google as a search engine contender.
  • Apple is focusing on strengthening its AI ecosystem, especially with delays in Siri upgrades until 2026.
  • There is no official statement from Perplexity regarding any potential sale.
  • The industry awaits further developments to see if Apple or Meta proceed with acquiring Perplexity AI.
  • Perplexity AI's unique offerings and growth potential make it an attractive prospect for tech giants like Apple and Meta.
  • The interest shown by Apple and Meta highlights the competitive landscape in the AI sector.
  • Perplexity AI's innovative AI tools and user-focused approach make it a standout in the market.
  • Considering the market trends, the acquisition of Perplexity AI could significantly impact the AI strategies of Apple and Meta.

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