Apple and Meta are reportedly interested in acquiring AI startup Perplexity AI, as per news reports.
Perplexity AI has not officially stated it is for sale, and there are no confirmations of acquisition talks with Apple or Meta.
Meta had reportedly approached Perplexity before investing in Scale AI.
Apple is also said to have the AI startup on its radar for a potential acquisition.
The buzz in the industry suggests that both companies are looking to enhance their AI tools through this possible acquisition.
Perplexity AI, backed by Amazon and Nvidia, offers an AI-powered search engine and a voice assistant that can generate AI videos from text prompts.
Unlike traditional search engines, Perplexity provides conversational and well-cited responses, along with source-backed answers and related topic suggestions.
The startup is also developing tools similar to ChatGPT and Gemini, attracting the attention of giants like Meta and Apple.
Perplexity AI, founded in 2022, by Aravind Srinivas and others in San Francisco, values at $18 billion currently.
The startup's strength lies in offering varied large language models (LLMs) and its own LLM named Sonar, enabling rapid feature development and gaining popularity.
With around 15 million users as of mid-2024, Perplexity AI is considered a potential rival to Google as a search engine contender.
Apple is focusing on strengthening its AI ecosystem, especially with delays in Siri upgrades until 2026.
There is no official statement from Perplexity regarding any potential sale.
The industry awaits further developments to see if Apple or Meta proceed with acquiring Perplexity AI.
Perplexity AI's unique offerings and growth potential make it an attractive prospect for tech giants like Apple and Meta.
The interest shown by Apple and Meta highlights the competitive landscape in the AI sector.
Perplexity AI's innovative AI tools and user-focused approach make it a standout in the market.
Considering the market trends, the acquisition of Perplexity AI could significantly impact the AI strategies of Apple and Meta.