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Apple and Universal Music Announce 'Sound Therapy'

  • Apple and Universal Music have introduced a new collection called 'Sound Therapy' which consists of wellness playlists to help listeners focus, relax, and sleep better.
  • The Sound Therapy playlists include categories such as Focus, Relax, and Sleep, featuring popular tracks from artists like Imagine Dragons and Katy Perry with added sound waves or white noise.
  • Crafted by a team at Sollos within Universal Music Group, the playlists use auditory beats and colored noise to induce specific brain responses like focusing, relaxation, and better sleep.
  • Sound Therapy playlists are exclusively available on Apple Music, utilizing Universal's proprietary audio technologies and backed by scientific research.

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