Apple is negotiating to secure US broadcasting rights for Formula One, looking to expand its live sports offerings and compete with ESPN.
The move follows the success of Apple's movie 'F1,' starring Brad Pitt, which has become their highest-grossing film, marking a shift towards mainstream blockbusters.
Apple has previous experience in live sports streaming with deals in Major League Baseball and Major League Soccer and aims to capitalize on the growing global media rights revenue of F1.
F1 has not made a decision on its future broadcasting arrangements, and ESPN may still retain the rights, with analysts estimating a potential deal value of $121 million a year.