Apple is considering integrating AI search into its Safari web browser, moving away from traditional search engines like Google.
Eddy Cue, Apple’s senior vice president of services, mentioned that Safari users are increasingly turning to AIs for search instead of standard search engines.
Apple has been in discussions with companies like Perplexity AI for Safari search integration, potentially including AI models like ChatGPT and Claude for user searches.
This shift comes as a response to declining usage of Safari's search function and the recent antitrust rulings that may impact Apple's partnership with Google as its default search engine.