Apple is considering acquiring the AI startup Perplexity to enhance its artificial intelligence capabilities.
Discussions about the potential acquisition are in the early stages, and Apple has not engaged directly with Perplexity’s executives.
Apple’s head of mergers and acquisitions, Adrian Perica, discussed the integration of Perplexity’s AI-driven search tools with Apple’s services chief and other AI leaders.
Perplexity stated that it has no knowledge of ongoing or future M&A discussions involving the startup.
Apple did not respond to queries concerning the potential buyout of Perplexity.
If the acquisition of Perplexity by Apple goes through, it would be one of Apple's largest acquisitions since buying Beat for $3 billion in 2014.
Perplexity was valued at $14 billion in its most recent funding round.
Apple intends to integrate Perplexity’s AI search engine with its Safari web browser.