<ul data-eligibleForWebStory="true"><li>Apple is investing approximately $250 million in the Brad Pitt film “F1” and is considering creating its own theatrical distribution division.</li><li>Warner Bros. will distribute “F1” for Apple, earning a share of box-office revenue.</li><li>Apple has promoted “F1” heavily, including discounts on tickets bought with Apple Pay and CEO Tim Cook personally endorsing it.</li><li>Apple executives have discussed starting their own theatrical distribution unit, as they haven't invested in the capacity to release and advertise their own movies.</li></ul>

Apple considers starting its own theatrical film distribution unit

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