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Bloomberg Quint

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Image Credit: Bloomberg Quint

Apple Edges Samsung To Become World’s No. 1 Smartphone Brand — Here’s How

  • Apple has become the world’s number-one smartphone brand for the first quarter of 2025, beating Samsung.
  • The unexpected boost for Apple came from the iPhone 16e, which performed well in markets where Apple didn't usually sell a lot of iPhones.
  • Samsung grabbed 18% of the market and saw improvement in numbers, especially with the release of the Galaxy S25 'Ultra' models.
  • Other brands like Xiaomi, OPPO, Vivo, Huawei, HONOUR, and Motorola are also rising in the smartphone market.

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