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Apple execs attempt to defend Apple Intelligence vaporware and the Siri disaster

  • Apple's Apple Intelligence, including the AI-powered Siri upgrade unveiled in 2024, has faced delays and dysfunction, failing to meet expectations.
  • Competitors like xAI, OpenAI, Microsoft, and Google are ahead in the AI race, questioning Apple's innovation.
  • Apple executives, Craig Federighi and Greg Joswiak, are defending the AI strategy, admitting to rebuilding Siri from scratch.
  • Tim Cook has dispatched executives to address the Siri debacle.
  • The promised Apple Intelligence features did arrive but are not widely used.
  • Apple plans to launch an upgraded Siri in spring 2026, aiming to access users' personal data and on-screen activities.
  • There is anticipation and pressure on the success of the new Siri release.
  • The performance of the revamped Siri will be critical for Apple's future innovation and credibility.
  • Peloton appoints new CMO and CTO under new CEO Peter Stern.
  • Apple's live keynote addresses have diminished in impact since Steve Jobs' era.
  • The fate of Apple's Siri revamp will determine the company's position in the AI industry.
  • Craig Federighi emphasizes the importance of creating quality AI products over being the first to market.
  • Apple's failure to deliver cutting-edge AI like its competitors has raised concerns among users and investors.
  • The upcoming Siri release in 2026 holds significant importance for Apple's future success.
  • There were engineering setbacks and unmet expectations with the Siri upgrade that was meant to revolutionize Apple's AI ecosystem.
  • Apple's credibility in innovation is at stake as it struggles to keep up with competitors in the AI field.

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