Apple is strengthening its partnership with OpenAI and introducing new AI capabilities at its Worldwide Developers Conference (WWDC).
The new features include live translation in Messages, Phone, and FaceTime apps, as well as enhanced visual intelligence on iPhones starting with iOS 26.
Investors have expressed discontent over the slow AI updates to Siri, contrasting Apple's strategic approach with that of competitors like Amazon, Google, and Microsoft.
Apple's reluctance to delve into enterprise AI solutions may pose risks in the evolving AI landscape, focusing more on consumer hardware and developer support.