Apple is falling behind its tech rivals in AI innovation, with its stock down 18% this year and market cap now in third place behind Microsoft and Nvidia.
While companies like Google, Amazon, Facebook Meta, Microsoft, Nvidia, and Tesla are advancing in AI with new features, Apple's AI progress has been slow.
Apple's AI efforts, including Apple Intelligence and Siri revamp, have been deemed insufficient and the company is struggling to keep up with competitors.
Critics argue that Apple's lack of innovation can be attributed to its leadership, particularly CEO Tim Cook, who is seen as visionless in the AI space.
There are concerns about Apple's ability to catch up in AI without significant changes in leadership and strategy, especially as it falls behind in features like generative AI.
The company is urged to prioritize innovation and accountability in its AI strategy to compete effectively in the tech industry.
MacDailyNews emphasizes the need for Apple to invest in AI, address its marketing strategies, and consider leadership changes to enhance its competitive position.
Despite its current setbacks, Apple maintains a significant market presence and financial strength, which could potentially support its catch-up efforts in AI.
Critics believe that Apple should have introduced new leadership and innovation in AI sooner to avoid falling behind its tech competitors in this rapidly evolving space.
The article raises concerns about Apple's approach to AI development and suggests that urgent action is needed to bridge the gap between Apple and its more innovative rivals.