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Apple finally has a chance to fix the Vision Pro. Here’s what it needs to do
- Apple's mixed reality headset, Vision Pro, is reportedly struggling and selling poorly.
- According to Bloomberg reporter Mark Gurman, Apple has a few ideas on how to revive the device.
- However, only a couple of Gurman's suggestions, such as introducing a cheaper Vision Pro model, seem relevant.
- Gurman speculates that Apple could also integrate the headset's features into a new set of smart glasses, or create AirPods with external cameras to interpret the world for the user.
- There are parallels between Vision Pro's current situation and that of Apple's original HomePod: both expensive items without cheaper alternatives.
- A cheaper sibling device is required to give people an easier route into the ecosystem and for the product to have a broader appeal.
- Apple is reportedly developing a more affordable Vision Pro model which would help offset sales challenges and competition from rivals like Microsoft and Meta.
- A reset with a more affordable Vision Pro model could help Apple avoid stagnation and gain a competitive edge.
- Apple's failure to introduce a cheaper HomePod option initially eventually led to a reboot of the product line.
- Apple appears to have learned from that, and with the introduction of a cheaper Vision Pro model, they may see similar success.
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