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Apple Hit With $162 Million Fine Over App Tracking Transparency

  • Apple has been fined €150 million ($162 million) by France's Competition Authority over the implementation of its App Tracking Transparency (ATT) framework.
  • The French regulator found that Apple's ATT feature constituted an abuse of market dominance, as it complicated the opt-out process for users and disadvantaged third-party developers and advertising providers.
  • The ATT framework requires apps to request user consent before tracking activity, and if users decline, the app is denied access to the Identifier for Advertisers (IDFA).
  • The ruling adds to ongoing investigations into Apple's ATT framework in Germany, Italy, Romania, and Poland over potential violations of competition rules.

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