At WWDC 2025, Apple introduced Apple Intelligence, a suite of AI features integrated into iOS 19, macOS Sequoia, and its ecosystem.
Apple's AI focuses on seamless user experience with features like proactive Siri nudges, automatic email and message summarization, enhanced Siri memory, and on-device text summarization.
It offers advanced functionalities in Photos, writing assistance, and code generation, utilizing encrypted cloud nodes for heavier tasks, and integrating with OpenAI's ChatGPT-4-turbo for generative flexibility.
Apple's approach emphasizes hyper-relevant personalization, data privacy, and seamless integration, distinguishing it from competitors by focusing on usability and invisibility of AI in daily life.