The article discusses the disappointment and delays surrounding Apple Intelligence, a feature aimed at integrating AI into Apple products.
The author, an avid Apple enthusiast and journalist, had high hopes for Apple Intelligence but has become increasingly disillusioned with its progress.
While initially intrigued by Apple's approach to AI, the author highlights that the delays in key features like Siri have been a major setback.
Despite some early promising features like Genmoji, the author criticizes the lack of significant advancements in Apple Intelligence that truly enhance users' experiences.
Comparisons are drawn to Apple's previous product delays, such as the AirPower charging mat, emphasizing the impact of delays on consumer trust.
The author expresses frustration with the marketing of iPhone 16 based on promised Apple Intelligence features that are yet to be delivered.
The delay in Siri's upgrade is seen as a missed opportunity for Apple to compete with other AI-integrated devices like Google's Pixel 8a.
The author suggests that Apple may have underestimated the importance of AI in modern technology and risks falling behind competitors in AI integration.
While acknowledging Apple's focus on privacy, the author believes that consumers are increasingly prioritizing AI functionality that enhances user experience over privacy concerns.
In conclusion, the article criticizes Apple for overpromising on AI capabilities, resulting in disappointment for loyal customers and potential lagging behind competitors in the AI space.